*Sangeeta Waldron lives in Enfield Town and is the founder of Serendipity PR and Media*

Local PR expert and author Sangeeta Waldron on the idea behind her new book

While we have all been navigating these strange and challenging times, I decided to write my second book.

The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests and explosive conversations about diversity, and inclusion. I wanted to write a book that helped all types of businesses to understand how to put authentic corporate social responsibility (CSR) initiatives at their heart of their business, enabling them to build stronger brands that are not based on publicity spin and gain greater business benefits.

Corporate Social Responsibility is Not Public Relations was published on Thursday 18th February. The book has 15 interviews within every chapter, with global thought leaders and entrepreneurs, including David Katz, chief executive of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop; Fred Huguez, who escaped the Los Angeles gang culture; and many more. Each interview aims to inspire the reader and proves that there is public support for businesses to do better.

You might wonder how is this book relevant in Enfield? Well, the global pandemic has shown us how connected we all are, and as businesses in Enfield prepare for their future under the context of the new normal, it will mean figuring out how to not just replace what was there before, but how to build a better future that respects the future of the planet.

For too long many companies have ignored the environmental impact of their actions and dismissed sustainability as optional. But this is no longer possible. In fact, Enfield Council has made sustainable procurement one of its core elements, to show its own commitment to having a positive impact on the environment, local economy and socially through the money it spends.

Therefore, those businesses in the borough that have CSR at the heart of their business will be in a stronger position to win business from the council. But it will not just be about winning business from the local authority, but from local residents.

Numerous studies show that consumers want businesses with a positive purpose that they can trust; and the local community in Enfield will be no different. CSR is now considered a critical part of a company’s performance and reputation. Enfield’s businesses have the opportunity to lead the way.

For more information and to buy a copy of Sangeeta’s new book:
Visit serendipitypr.co.uk/corporate-social-responsibility-is-not-public-relations

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